'Relentless' Podcast Explores the Tenacity of Supreme Fans

Maddy Russell-Shapiro knew nothing about Supreme until her husband gifted her a pink beanie. After it garnered a handful of compliments from strangers, she became attuned to the brand's curiously involved world of drops, leaks and box logos. Inspired, the first episode of her new podcast about determination, Relentless, is focused on the culture surrounding the brand. Over the course of approximately 18 minutes, Relentless blends interviews with Supreme fans, facts about the brand's history and ...